OkCupid gets latest this means with the term DTF in online dating app’s first-ever run

OkCupid gets latest this means with the term DTF in online dating app’s first-ever run

OkCupid would like singles to find out that the people More Help are actually DTF, yet not in the manner you may think.

The going out with app is actually unveiling its first-ever advertising and marketing force this week with a slew of out-of-home posters and electronic articles that provides new this means towards phrase. In the place of “down to shag,” OkCupid is upgrading the F with creative – and a lot more family-friendly – names like “fifty-five-hour excessive,” “filter away further right” and “forget the suitcase.”

Propulsion in Portland, ny and Austin, the plan belongs to OkCupid’s work to put the app as you which will help you will find a connection, not simply a hookup.

“just what OkCupid has been doing is essentially slim into the idea that you’re about a photo,” explained OkCupid chief sales policeman Melissa Hobley. “We’ve invested a lot of money and also time to make the product really echo that.”

Within the last year, OkCupid makes multiple adjustments within the application to assist they best mirror its “more compound than selfie” mantra. Latest week, it unrolled an element known as knowledge that lets users look for someone via shared pursuits and passions.

The company furthermore recently revealed that users will likely be requested to use real companies other than wacky usernames like DaddyzPrincess29 inside their pages, a move that obtained swift backlash from individuals who choose the anonymity that OkCupid includes. Read More